Teya · Marketing Leadership · 2026

Building the marketing organisation for one million European merchants.

Three senior leaders. Multi-product fintech. Built dedicated for SMBs from day one, and designed to compound through AI agents, not headcount.

9
European markets
80k
Merchants today
1M
Merchants by 2030
$1.1B+
Raised · Tiger Global & others
AI-first
~25 humans · ~58 agents
Mark Cavendish — fastest sprinter in Tour de France history. Teya. Business, non-stop.

Helping small businesses run their day. Business non-stop.

Teya is the multi-product fintech reshaping financial services for SMBs across Europe. $1.1B+ raised. Backed by Tiger Global and others. ~80,000 merchants today, on the way to a million.

Teya is the payments, business accounts, savings, capital and software platform built dedicated for SMBs from day one. Not a consumer fintech retrofitted down, not an enterprise tool trimmed up. The merchant we serve is one person, triple-booked, running everything themselves: the buyer, the bookkeeper, the HR manager, the schedule-writer, the one closing up at 11pm.

Our work is to make their day-to-day work: at the counter, in the books, in the moments that matter. To be the brand local merchants bring all their money to.

We serve them across 9 European markets today. We have ~80,000 merchants. We're building toward one million by 2030, and the marketing organisation behind that ambition is what this page is about.

Where we operate

  • 🇬🇧 UK
  • 🇵🇹 Portugal
  • 🇪🇸 Spain
  • 🇮🇹 Italy
  • 🇭🇺 Hungary
  • 🇨🇿 Czech Republic
  • 🇭🇷 Croatia
  • 🇸🇰 Slovakia
  • 🇮🇸 Iceland

What we sell

Core
Payments
Deepening
Business Account
Deepening · coming soon
Savings
Deepening
Capital
Layer
Software · Teya Store · Free tools

Five teams. Around 25 humans. Around 58 AI agents. Tech-scaled, not headcount-scaled.

A growth marketing & pricing function deliberately small in human headcount and deliberately large in output. Each team blends a small in-house core with a dedicated AI agent layer that handles volume, signal, drafts and orchestration. Humans set strategy, judgement and merchant relationships. Agents do the rest.

Hiring
Team 1

Product Marketing & Insights

Owns the Human Truth and the value narrative. Continuous merchant insight, ICP intelligence, sales enablement and the multi-product attach story.

Team 2

Value Strategy & Pricing

Decides where growth is worth buying. Live LTV and NPV models, pricing strategy across markets, the lifecycle-value depth play.

Hiring
Team 3

Creative & Content

Runs the paid-performance creative engine plus the owned/organic content moat. The discoverability play across Google, AI assistants and generative search.

Hiring
Team 4

Channels & Execution

Paid, lifecycle, referrals and the accountant channel. Where money turns into merchants. Where the marketing↔sales bridge lives.

Team 5

Marketing Engineers & Martech

Builds and maintains the AI agent network across the other four teams. Owns data, measurement, the three growth surfaces (Comms Hub, Teya App, Teya.com).

Three senior leaders. Three different shapes of the same ambition.

Each role reports directly to the VP. Each one inherits a dedicated AI agent stack on day one. Each one is genuinely consequential. These are the people who'll shape how Teya grows over the next five years.

Head of Creative

Build the creative engine that turns Teya's multi-product story into work merchants instantly recognise, trust and act on. Lead the paid-performance creative engine, the brand × performance bridge, and the hyperlocal campaigns that scale us city-by-city.

Creative OSBrand × performanceHyperlocal creativeCentral London

Head of Performance Marketing

Own the paid media engine (Meta, TikTok, Google and other paid platforms) and the lead-qualification engine that connects marketing to sales. Run the paid media flights inside our hyperlocal engine across 9 European markets.

Paid performanceLead qualificationMulti-market7 agentsCentral London

Head of Product Marketing

Own the Human Truth and the value narrative across the multi-product platform. Lead the bundle story that turns terminal-only customers into multi-product customers, equip sales with agent-generated merchant-specific briefings, and partner with the accountant channel build.

Multi-product PMMICP intelligenceSales enablement7 agentsCentral London

Meet the Team Lead.

Izzy Tepekoylu — VP of Marketing and Pricing, Teya

Izzy Tepekoylu

VP of Marketing and Pricing · Teya

Both of my parents are small business owners, so when I joined Teya six months ago, the mission wasn't just a corporate slogan — it was personal. I've spent two decades split evenly between finance (Capital One) and tech (Google), usually geeking out over how to bridge the gap between complex software and real-world impact. I'm a massive tech optimist, and I genuinely believe AI is a superpower that can level the playing field for local merchants.

Now I'm looking to bring together a team of like-minded builders and creators who want to push their potential, deliver work we can all be proud of, and have plenty of fun doing it along the way. Together, we're going to get Teya's incredible products into the hands of independent businesses across Europe and beyond.

I love cooking, collecting vinyls, reading sci-fi and did a brief stint as a stand-up comedian.

Connect on LinkedIn →

We're not hiring people who use AI to do the same things faster. We're hiring people who restructure how the work gets done.

At Teya, humans set strategy, judgement and merchant relationships. AI agents handle volume, signal, drafts and orchestration. The whole organisation is built around that split, and we expect senior candidates to come ready for it.

Bring your stack

Come with your own AI agent setup: the workflows, prompts, custom GPTs, Claude projects, MCP integrations or n8n flows you've built to multiply your own output. Show us how you've replaced manual toil with leverage.

Build, don't just use

We hire people who can spec an agent, brief it, test it and ship it. You don't have to be technical — but you have to be agentic.

AI portfolio in the interview

Be ready to walk us through 2–3 specific examples where AI multiplied your work: what you built, what it replaced, what you learned, and how you'd port that into Teya's stack.

The things that come with the work.

Wellhub Gold

1,500+ UK gyms, 1:1 therapy, meditation, digital fitness and nutrition apps.

Extended parental leave

Improved maternity and paternity options with real flexibility and support.

Cycle to Work scheme

For the commute (and, yes, channelling your inner Mark Cavendish).

Bupa health & life insurance

Full health and life cover.

Matched pension

Company-matched pension scheme.

25 days off

Annual leave plus bank holidays.

Daily office snacks

Coffee, drinks, snacks. Daily.

HQ across from Blackfriars

Award-winning building, subsidised cafeteria, tube + Thameslink at the door.

Want the wider picture?

The three Heads aren't the only roles open in the marketing org. And there's a lot more to Teya than the marketing function. Read about our values, culture and the company behind the org you'd be joining.

If this sounds like the next chapter of your work, let's talk.

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