If they can't come to you, go to them: How to Keep Growing

As a business owner, you've poured your heart into creating a welcoming space. Your shop, café, or studio is the heart of your operation. But what happens when your local footfall isn't enough to meet your growth ambitions? Relying solely on customers walking through your door can limit your potential.

The truth is, your community is much larger than your postcode. In a world where convenience is key, taking a proactive approach is no longer just an option; it's a vital strategy for business expansion. If people can't come to you, for whatever reason, it’s time to find ways to go to them. This shift in thinking opens up a world of opportunity, letting you connect with new audiences and build a more resilient business.

At Teya, we believe the people who serve our communities deserve to flourish. We're here to help you think beyond your physical premises and explore the exciting possibilities that lie just outside your door. Let's look at how you can take your unique offerings to a wider audience.

Grow beyond your location

The idea of moving beyond your fixed location might feel daunting, but it’s really about extending the great experience you already offer. It’s about meeting people where they are, both physically and digitally. This approach to business growth isn't about abandoning your base; it's about adding new, flexible ways to serve your members.

Think about the local events, markets, or business parks in your area. These are hubs of potential customers who might not know you exist or find it inconvenient to visit. By stepping outside, you transform your business from a static destination into a dynamic presence within the community.

This doesn't have to mean a huge investment. It could start with something as simple as offering local delivery or participating in a weekend market. The goal is to make it easier for people to discover and enjoy what you do. This focus on customer service and accessibility can be a powerful driver for growth, building loyalty and spreading the word far beyond your immediate neighbourhood.

How to reach more people

Expanding your reach requires a thoughtful mix of marketing strategies that connect with people in different spaces. It's about building awareness and creating multiple touchpoints for potential customers. Here are a few practical ways you can start reaching more people.

• Embrace digital marketing. Your online presence is your virtual front door. Make sure your website is easy to navigate and showcases what you do best. Use social media to share your story, connect with your community, and announce where you'll be next. Local search engine optimisation (SEO) is also crucial, so make sure your business is listed correctly on maps and local directories. This helps people find you whether they're searching for a business like yours online or in person.

• Get involved in the community. Nothing builds trust like face-to-face interaction. Look for opportunities to participate in local events, farmers' markets, or festivals. These venues put you directly in front of an engaged audience. It’s a fantastic way to introduce your products or services, get instant feedback, and build your network. This kind of grassroots networking is invaluable for long-term business growth.

• Host your own events or workshops. Why wait for an event when you can create one? Hosting a workshop, a tasting session, or a pop-up in a different part of town can generate buzz and attract a new crowd. It positions you as an expert in your field and gives people a memorable experience, which is a cornerstone of a great customer experience.

• Offer delivery or mobile services. If you sell products, setting up a local delivery service can be a game-changer. For service-based businesses, consider if you can offer a mobile version of what you do. Whether you're a personal trainer who can visit clients at home or a caterer offering office lunches, bringing your service directly to the customer removes a major barrier to purchase.

Take your business further

Once you've started to venture beyond your four walls, you can explore more structured strategies for market development. This is about building on your initial success and creating sustainable channels for growth. True business innovation often comes from looking at your existing model and asking, "What else is possible?".

One of the most effective ways to expand is through strategic partnerships. Team up with a non-competing local business that shares a similar customer base. For example, a florist could partner with a local wedding planner, or a coffee shop could collaborate with a nearby bookshop. You can cross-promote each other, run joint events, or even stock a small selection of each other's products. These relationships create mutual benefits and introduce your brand to an established, trusting audience.

Another powerful step is to build or enhance your e-commerce platform. An online shop allows you to sell to anyone, anywhere, at any time. It's the ultimate way to break down geographical barriers. Make sure the online experience is as smooth and personal as your in-person service. High-quality photos, clear descriptions, and simple navigation are essential. This digital expansion complements your physical efforts, creating a well-rounded business that can serve customers near and far.

Selling beyond your street

Taking your business on the road, whether to a market, an event, or a client's location, requires the right tools to make sure the process is seamless. Your ability to handle outside sales efficiently is crucial for success. The goal is to provide the same level of professional and friendly customer service that people would receive in your shop.

This is where modern technology can really help. A reliable, portable card machine is essential. It lets you take payments securely and quickly, no matter where you are. This simple tool ensures you never miss a sale and gives customers the convenient payment options they expect. It shows that even when you're away from your home base, you're still a professional and trustworthy business.

Finally, always remember that every interaction is an opportunity to strengthen your relationship with a member. Whether you're at a bustling market or delivering an order to someone's home, your personal touch is what sets you apart. Ask for feedback, listen to their needs, and continue to adapt your approach. This commitment to an outstanding customer experience is the foundation of any successful business expansion, helping you grow not just your sales, but your community too.